News

Levi’s CEO ‘freezes’ his jeans

Levi’s CEO ‘freezes’ his jeans

SAVES TIME ON LAUNDRY: Don't worry about washing your jeans, the CEO of Levi Strauss says. Photo: YouTube

A video of Levi’s CEO Chip Bergh speaking at Fortune magazine’s Brainstorm Green conference is making headlines after it featured his comments on the company’s efforts to be more environmentally friendly, as well his advice to not wash your jeans. Levi’s has previously suggested people place their jeans in the freezer overnight to get rid of any bacteria, and said throwing them for a quick spin in the dryer will help them retain their shape, without fading.

Recent Headlines

in Sports

Ronda Rousey wants you to have a ‘knockout’ breakfast

Fresh
20-overlay15

The MMA champion has teamed up with fast-food chain Carl's Jr. to pitch their latest breakfast creation.

in Sports

Goodell, Brady due in court for ‘Deflategate’ case

tombrady

New England Patriots quarterback Tom Brady and NFL Commissioner Roger Goodell are expected in court after failing to settle the "Deflategate" scandal.

in Sports

U.S. Open leading men cheering for a Serena Grand Slam

Serena Williams is on the brink of the grandest achievement in tennis, the single season Grand Slam, and even the leading men at the U.S. Open championships starting on Monday are in her corner.

in Sports

Day wins FedExCup opener The Barclays by six shots

15-overlay21

Red-hot PGA Championship winner Jason Day of Australia romped to victory at The Barclays on Sunday, winning the opening event of the lucrative FedExCup Series by a whopping six strokes.

in Sports

Monday’s Sports Minute

Updated
cubsarrieta

Here's a look at some of the big sports stories making headlines today, Monday, Aug. 31.