News

Levi’s CEO ‘freezes’ his jeans

Levi’s CEO ‘freezes’ his jeans

SAVES TIME ON LAUNDRY: Don't worry about washing your jeans, the CEO of Levi Strauss says. Photo: YouTube

A video of Levi’s CEO Chip Bergh speaking at Fortune magazine’s Brainstorm Green conference is making headlines after it featured his comments on the company’s efforts to be more environmentally friendly, as well his advice to not wash your jeans. Levi’s has previously suggested people place their jeans in the freezer overnight to get rid of any bacteria, and said throwing them for a quick spin in the dryer will help them retain their shape, without fading.

Recent Headlines

in Sports

This weekend’s sports schedule

womensworldcup

Here is a look at some of this weekend's major sporting events.

in Entertainment, Sports

Mayweather, Pacquiao, Perry among the ‘best paid’ celebrities

maypac

Musicians and athletes dominate the world's highest-paid celebs, according to the latest rankings.

in Sports

It’s not the Super Bowl, but World Cup will have its parties

world-cup-usa

Soccer fans, wild with excitement, will be at World Cup viewing parties in bars, museums and homes across America.

in Sports

Steph Curry defeats LeBron James again

currylebron

Curry's jersey is the top seller for the first time.

in Sports

Ex-NFL player tackles overgrown field for kids

15-overlay2

Reggie McKenzie has been hosting a youth football camp for more than 40 years but when his namesake field near Detroit became neglected, McKenzie did what he's always done: he tackled it.